Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
| ISBN: | 9781522551874 |
| Publication date: | 30th January 2018 |
| Author: | Information Resources Management Association |
| Publisher: | IGI Global |
| Format: | Hardback |
| Pagination: | 2000 pages |
| Genres: |
Market research Sales and marketing |