Music artists, as perceived by the music industry, are akin to a condiment-to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup.
With a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more.
In a music world where an artist's career can too easily become a tale of the past, You Are Ketchup arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.
| ISBN: | 9781493061198 |
| Publication date: | 7th December 2022 |
| Author: | Kokayi |
| Publisher: | Backbeat an imprint of Rowman & Littlefield Publishers |
| Format: | Paperback |
| Pagination: | 240 pages |
| Genres: |
Techniques of music / music tutorials / teaching of music |