A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.
Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
| ISBN: | 9781472136077 |
| Publication date: | 17th December 2015 |
| Author: | Michiel Maandag, Liisa Puolakka |
| Publisher: | Robinson an imprint of Little, Brown |
| Format: | Paperback |
| Pagination: | 150 pages |
| Series: | A How to Book |
| Genres: |
Business and Management Entrepreneurship / Start-ups |