This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
| ISBN: | 9781433123603 |
| Publication date: | 31st March 2014 |
| Author: | Steve Jones |
| Publisher: | Peter Lang Publishing Inc |
| Format: | Hardback |
| Pagination: | 328 pages |
| Series: | Digital Formations |
| Genres: |
Speaking in public: advice and guides Communication studies Sociology and anthropology Economic theory and philosophy Public relations Publishing industry and journalism Social and cultural history Electronics and communications engineering Information technology: general topics Internet guides and online services |