How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to &«reading» YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
| ISBN: | 9781433109799 |
| Publication date: | 29th June 2011 |
| Author: | Anandam P Kavoori |
| Publisher: | Peter Lang an imprint of Peter Lang Inc., International Academic Publishers |
| Format: | Paperback |
| Pagination: | 195 pages |
| Series: | Digital Formations |
| Genres: |
Speaking in public: advice and guides Media studies: advertising and society Consumerism Educational: Social sciences, social studies Internet guides and online services Communication studies Information technology: general topics |