This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
| ISBN: | 9781403919021 |
| Publication date: | 22nd December 2008 |
| Author: | Tim Jackson, David Shaw |
| Publisher: | Red Globe Press an imprint of Macmillan Education UK |
| Format: | Paperback |
| Pagination: | 240 pages |
| Series: | Palgrave Master Series |
| Genres: |
Sales and marketing Market research |