"Shake up your business thinking with these lessons learnt from some of the world's most innovative brands."
Business journalist Sally Percy, author of 21st Century Business Icons delivers another brilliant business book, a fascinating insight into businesses who have disrupted the status quo within their industries.
A great book for any entrepreneur or business leader looking to shake things up, it's a cracking read giving you the inside track on successful disruptors. As well as telling the stories, Percy uncovers the factors that have contributed to their success.
With a wide range of businesses featured, across industries, cultures, and geographies, with a plethora of business models, Percy highlights just what can be done with a passion for innovation and willingness to upend traditional business thinking. And of course a talented and visionary leader unafraid to take risks.
What the fifteen businesses all have in common is chutzpah. Hubris at their core. Giving the backdrop to their journey, accentuating both the highs and the lows and highlighting the secrets to their success, we are presented with some brilliant case studies of what good looks like including brands like HelloFresh, Ethereum, Airbnb, Spotify, OpenAI, Tesla and TikTok.
But also what they all have in common is they haven't just transformed their own marketplace, they have transformed our world. Solve real-world problems and you're truly on the path to success.
| Primary Genre | Business and Management |
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