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Good Is the New Cool Guide to Personal Purpose

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£22.99 £20.69

This title will be released on 17/02/2025. Pre-order now.

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Good Is the New Cool Guide to Personal Purpose Synopsis

How to Supercharge Your Career with Purpose and Impact

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.

With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:

  • Explaining what Personal Purpose is in a clear and accessible way
  • Unpacking the many mental, physical, and financial benefits of finding Purpose
  • How to unleash your inner 'Intrapreneur' at work
  • How to write an inspiring Living Vision for your life-and your work


The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful-and help them drive growth in an entrepreneurial way through solving social and environmental problems.

About This Edition

ISBN: 9781394274864
Publication date:
Author: Afdhel Aziz, Bobby Jones
Publisher: John Wiley & Sons, Inc. an imprint of Wiley
Format: Hardback
Pagination: 240 pages
Genres: Business and Management