Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers.
| ISBN: | 9781349676408 |
| Publication date: | 31st December 2013 |
| Author: | D Sinha |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Paperback |
| Pagination: | 184 pages |
| Genres: |
Business and Management Sociology: work and labour International economics Business strategy Market research Industry and industrial studies Sociology Management and management techniques |