The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
| ISBN: | 9781349558933 |
| Publication date: | 31st December 2013 |
| Author: | Matt Hills |
| Publisher: | Palgrave Pivot an imprint of Palgrave Macmillan UK |
| Format: | Paperback |
| Pagination: | 146 pages |
| Genres: |
Films, cinema Media studies Sales and marketing |