Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
| ISBN: | 9781349241583 |
| Publication date: | 30th August 1995 |
| Author: | Stone, Norman |
| Publisher: | Macmillan Education UK |
| Format: | Ebook (PDF) |