How to master the art of persuasion--from the bestselling author of Talk Like TED.
Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.
ISBN: | 9781250181251 |
Publication date: | 23rd July 2019 |
Author: | Carmine Gallo |
Publisher: | St. Martin's Griffin an imprint of St. Martin's Publishing Group |
Format: | Paperback |
Pagination: | 256 pages |
Genres: |
Business communication and presentation |