With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
| ISBN: | 9781138305946 |
| Publication date: | 16th June 2017 |
| Author: | Yuli Liu |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 312 pages |
| Series: | Routledge Studies in New Media and Cyberculture |
| Genres: |
Economics History Media studies News media and journalism Entertainment and media law Systems of law Politics and government Science funding and policy Scientific research Sales and marketing |