The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
| ISBN: | 9781138124080 |
| Publication date: | 31st December 2023 |
| Author: | Curtis P Haugtvedt, Paul M Herr, Frank R Kardes |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 1000 pages |
| Series: | Marketing and Consumer Psychology Series |
| Genres: |
Psychological theory, systems, schools and viewpoints Occupational and industrial psychology Sales and marketing Economics |