A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
| ISBN: | 9781137370723 |
| Publication date: | 31st August 2014 |
| Author: | Morrison, John |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook (PDF) |