This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
| ISBN: | 9781137355843 |
| Publication date: | 16th April 2014 |
| Author: | Mike Clayton |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 258 pages |
| Genres: |
Management of specific areas Business communication and presentation Business strategy Management and management techniques Psychology |