The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
| ISBN: | 9781137297105 |
| Publication date: | 8th November 2013 |
| Author: | Christopher E Hackley |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 224 pages |
| Genres: |
Sales and marketing Management decision making Business communication and presentation Operational research Business strategy |