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Marketing in Context

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Marketing in Context Synopsis

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

About This Edition

ISBN: 9781137297105
Publication date:
Author: Christopher E Hackley
Publisher: Palgrave Macmillan an imprint of Palgrave Macmillan UK
Format: Hardback
Pagination: 224 pages
Genres: Sales and marketing
Management decision making
Business communication and presentation
Operational research
Business strategy