Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for
| ISBN: | 9781134161102 |
| Publication date: | 24th May 2007 |
| Author: | McKie, David|Munshi, Debashish |
| Publisher: | Taylor and Francis |
| Format: | Ebook (Epub) |