Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.
This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:
ISBN: | 9781098148904 |
Publication date: | 5th July 2024 |
Author: | Phil Balagtas |
Publisher: | O'Reilly an imprint of O'Reilly Media |
Format: | Paperback |
Pagination: | 435 pages |
Genres: |
Computer programming / software engineering Web programming Systems analysis and design Computer architecture and logic design |