Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
| ISBN: | 9781032621883 |
| Publication date: | 22nd December 2023 |
| Author: | Marilyn J Matelski |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 90 pages |
| Series: | Routledge Library Editions: Broadcasting |
| Genres: |
Film, TV and Radio industries Media studies: TV and society Television: styles and genres |