This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
| ISBN: | 9780857281111 |
| Publication date: | 1st October 2013 |
| Author: | Michael Bhaskar |
| Publisher: | Anthem Press |
| Format: | Paperback |
| Pagination: | 226 pages |
| Series: | Anthem Studies in Book History, Publishing and Print Culture |
| Genres: |
Publishing industry and journalism |