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Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade

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Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade Synopsis

The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources.

About This Edition

ISBN: 9780833088901
Publication date: 24th April 2015
Author: Christopher Paul
Publisher: RAND Corporation
Format: Paperback
Pagination: 424 pages
Genres: Military history