A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture
Examining the youth sports economy from many sides-the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids-Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.
| ISBN: | 9780807001363 |
| Publication date: | 20th March 2012 |
| Author: | Mark Hyman |
| Publisher: | Beacon Press |
| Format: | Hardback |
| Pagination: | 160 pages |
| Genres: |
Sociology: sport and leisure Age groups: children Sports training and coaching Relationships and families: advice and issues |