A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today's visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live.
Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images.
This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.
| ISBN: | 9780805850666 |
| Publication date: | 31st August 2007 |
| Author: | Rick Williams, Julianne Hickerson Newton |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 448 pages |
| Series: | Routledge Communication Series |
| Genres: |
The arts: general topics Media studies Psychological theory, systems, schools and viewpoints Cognition and cognitive psychology Communication studies History |