Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
| ISBN: | 9780789032720 |
| Publication date: | 4th November 2008 |
| Author: | V H College of Business, Bloomsburg University, USA Kirpalani |
| Publisher: | Routledge an imprint of Taylor & Francis Inc |
| Format: | Hardback |
| Pagination: | 244 pages |
| Series: | Routledge Studies in International Business and the World Economy |
| Genres: |
Economics International business |