"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
| ISBN: | 9780765620927 |
| Publication date: | 1st January 2008 |
| Author: | Naresh K Malhotra |
| Publisher: | Emerald Publishing an imprint of Emerald Group Publishing Limited |
| Format: | Hardback |
| Pagination: | 199 pages |
| Series: | Review of Marketing Research |
| Genres: |
Market research |