Chrysler Heritage

Chrysler Heritage Synopsis

Founded in 1924 by one-time railroad mechanic Walter P. Chrysler, Chrysler the car actually preceded Chrysler the corporation. With roots entwined with several pioneering automakers and industries, Chrysler made it possible for Detroit to become the Motor City. Featured here in over 200 vintage photographs is the heritage of one of Detroit's most renowned automakers. Chrysler Heritage: A Photographic History follows the fortunes of the company, its founders, and its products for over a century. Through its acquisition of Dodge and the introduction of Plymouth and DeSoto, Chrysler rose quickly. Renowned for its advanced engineering, it surpassed mighty Ford Motor Company for second place in sales after GM in 1933. Showcasing photographs from the Chrysler archives along with in-depth captions, this new book captures the muscle of Detroit, including the corporation's unparalleled involvement in the Second World War and the Cold War.