The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
| ISBN: | 9780714650869 |
| Publication date: | 29th September 2000 |
| Author: | Adrian Smith, Dilwyn Porter |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 200 pages |
| Series: | British Politics and Society |
| Genres: |
History of sport Social and cultural history |