This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.
And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
| ISBN: | 9780708898758 |
| Publication date: | 1st March 2018 |
| Author: | Colson Whitehead |
| Publisher: | Fleet an imprint of Little, Brown |
| Format: | Paperback |
| Pagination: | 224 pages |
| Genres: |
Modern and Contemporary Fiction |