'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
ISBN: | 9780566088100 |
Publication date: | 19th February 2008 |
Author: | Phil Jones |
Publisher: | Gower an imprint of Taylor & Francis |
Format: | Paperback |
Pagination: | 179 pages |
Genres: |
Psychological theory, systems, schools and viewpoints Management: leadership and motivation Organizational theory and behaviour Occupational and industrial psychology Communication studies Business strategy Economics |