A key text in the self-help movement, this volume reveals the secrets of making others desire your product or services. Collier explains how to appeal to the basic elements of human nature - including love, pride, duty, and self-indulgence - to reach and motivate any audience. Essential reading for those looking to succeed in sales, advertising, and copywriting.
| ISBN: | 9780486489223 |
| Publication date: | 28th August 2012 |
| Author: | Robert Collier |
| Publisher: | Dover Publications an imprint of Dover Publications Inc. |
| Format: | Paperback |
| Pagination: | 253 pages |
| Series: | Dover Empower Your Life Series |
| Genres: |
Mind, body, spirit: thought and practice Advice on careers and achieving success |