Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
| ISBN: | 9780470998229 |
| Publication date: | 22nd December 2009 |
| Author: | John Davis |
| Publisher: | John Wiley & Sons, Inc. an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 397 pages |
| Genres: |
Business and Management |