Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
| ISBN: | 9780470856598 |
| Publication date: | 28th March 2003 |
| Author: | Taylor, David |
| Publisher: | Wiley |
| Format: | Ebook (PDF) |