The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
ISBN: | 9780470488676 |
Publication date: | 23rd July 2010 |
Author: | David Szetela, Joseph Kerschbaum |
Publisher: | Sybex an imprint of Wiley |
Format: | Paperback |
Pagination: | 395 pages |
Series: | Sybex Serious Skills |
Genres: |
Internet guides and online services |