Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
| ISBN: | 9780415935913 |
| Publication date: | 29th May 2003 |
| Author: | Susan Strasser |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 336 pages |
| Series: | Hagley Center Studies in the History of Business and Technology |
| Genres: |
Social and cultural history Economic history History of the Americas |