This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
| ISBN: | 9780415658126 |
| Publication date: | 27th November 2012 |
| Author: | Peter W Turnbull |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 324 pages |
| Series: | Routledge Library Editions: International Business |
| Genres: |
Sales and marketing International business |