This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
| ISBN: | 9780415658119 |
| Publication date: | 27th November 2012 |
| Author: | Peter W Turnbull |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 388 pages |
| Series: | Routledge Library Editions: International Business |
| Genres: |
Sales and marketing International business |