This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
| ISBN: | 9780415657778 |
| Publication date: | 27th November 2012 |
| Author: | M de Smidt, E Wever |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 264 pages |
| Series: | Routledge Library Editions. International Business |
| Genres: |
Economics International business |