In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
| ISBN: | 9780415639705 |
| Publication date: | 27th November 2012 |
| Author: | Howard Cox |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 258 pages |
| Series: | Routledge Library Editions: International Business |
| Genres: |
International business International economics |