This book provides a unique view of the evolution of these industries, drawing out how technology and economic forces have worked together to create platforms around which different companies interact. Through identifying the key aspects of this evolution over the past decades, the author is able to put forward a unique view of the emerging industrial structure of the communications industries – the formation of an Information-Driven Global Commodity Chain, one that holds both incredible promise and challenges for our world.
| ISBN: | 9780415584845 |
| Publication date: | 29th September 2011 |
| Author: | Catherine EA Mulligan |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 346 pages |
| Series: | Routledge Studies in Global Competition |
| Genres: |
Media, entertainment, information and communication industries |