This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
| ISBN: | 9780415439619 |
| Publication date: | 26th March 2007 |
| Author: | Andrew Crane |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 218 pages |
| Series: | Routledge Advances in Management and Business Studies |
| Genres: |
Sales and marketing Management and management techniques Business ethics and social responsibility The environment |