Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
| ISBN: | 9780415146074 |
| Publication date: | 14th November 1996 |
| Author: | Aino Halinen |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 388 pages |
| Series: | Routledge Advances in Management and Business Studies |
| Genres: |
Economics Sales and marketing |