This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
| ISBN: | 9780415135115 |
| Publication date: | 26th July 1997 |
| Author: | Stephen J Page, Don Getz |
| Publisher: | Cengage Learning |
| Format: | Paperback |
| Pagination: | 217 pages |
| Series: | Tourism and Hospitality Management Series |
| Genres: |
Hospitality and service industries |