Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.
| ISBN: | 9780387322223 |
| Publication date: | 29th March 2006 |
| Author: | International Mass Customization Meeting, Thorsten Blecker, Gerhard Friedrich |
| Publisher: | Springer an imprint of Springer US |
| Format: | Hardback |
| Pagination: | 272 pages |
| Series: | International Series in Operations Research & Management Science |
| Genres: |
Management of specific areas Management decision making Management and management techniques Sales and marketing Operational research Engineering: general Production and industrial engineering Business and Management |