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Tourism Marketing in Bangladesh

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Tourism Marketing in Bangladesh Synopsis

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

About This Edition

ISBN: 9780367555467
Publication date:
Author: Azizul UK Tourism Society Hassan
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 360 pages
Series: Routledge Advances in Management and Business Studies
Genres: Sales and marketing
Hospitality, sports, leisure and tourism industries
Business strategy
International business