10% off all books and free delivery over £40 - Last Express Posting Date for Christmas: 20th December
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Managing the Marketplace

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Managing the Marketplace Synopsis

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.

In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally.

This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

About This Edition

ISBN: 9780367500559
Publication date: 1st February 2022
Author: Matthew Bailey
Publisher: Routledge an imprint of Taylor & Francis
Format: Paperback
Pagination: 202 pages
Series: Routledge Studies in the History of Marketing
Genres: Economics
Social and cultural history
Human geography
Management and management techniques
Sales and marketing
Retail and wholesale industries