"My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples."
Understand the magic moment when a threshold is crossed and understand the dynamics behind social change. Think of ideas and products and messages and behaviours as epidemics, and there is that one dramatic moment in an epidemic when everything can change at once. That's the tipping point.
My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples. Understand the fascinating social dynamics that cause rapid change. You won't look at things in the same way again.
| Primary Genre | Business and Management |
| Other Genres: |
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
The Tipping Point features in the following genres: Business and Management, Mind, body, spirit, Self Help and Personal Development, Economics, Finance, Business and Management, Health & Fitness
The Tipping Point is available in Paperback, Hardback
The Tipping Point was written by Malcolm Gladwell and published by Abacus, an imprint of Hachette UK
The Tipping Point has 288 pages
£11.69
