"My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples."
Understand the magic moment when a threshold is crossed and understand the dynamics behind social change. Think of ideas and products and messages and behaviours as epidemics, and there is that one dramatic moment in an epidemic when everything can change at once. That's the tipping point.
My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples. Understand the fascinating social dynamics that cause rapid change. You won't look at things in the same way again.
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." -Michael Lewis
