This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.
| ISBN: | 9780313297700 |
| Publication date: | 25th February 1997 |
| Author: | Philip Parker |
| Publisher: | Greenwood Press an imprint of Bloomsbury Publishing Plc |
| Format: | Hardback |
| Pagination: | 264 pages |
| Series: | Cross-Cultural Statistical Encyclopedia of the World |
| Genres: |
International business Anthropology Econometrics and economic statistics Cultural studies Reference works |