This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
| ISBN: | 9780313278013 |
| Publication date: | 25th April 1994 |
| Author: | Edd C Applegate |
| Publisher: | Greenwood Press an imprint of Bloomsbury Publishing Plc |
| Format: | Hardback |
| Pagination: | 424 pages |
| Genres: |
Media, entertainment, information and communication industries Advertising Social and cultural history Reference works |